General Conference
October 28th, 2010
| 7:30am |
Continental Breakfast
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| Theme |
Marketing and Branding
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| 8:30am |
CSR in Crisis
For enduring companies, CSR is about imbedding values and
systems into their culture and operations. It’s about transparency
and accountability versus manipulating emotions and persuasion. In
a crisis the subtle tension between marketing, public relations and
CSR can become more apparent, especially in the messaging and
behavior of the company. What does this mean in a crisis situation?
In this session learn:
Focus on the core strengths and values of your company
Find true soul of your brand and endure times of crisis
Examine recent high profile case studies and discuss how they
reflect CSR value
|
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Director, Global Citizenship
Intel Corporation |
|
| 9:15am |
Bringing Authenticity to Your Brand:
Staying Away from “Green-Washing”
The key to building brand loyalty is transparency. While this is true
for any aspect of a company, it’s especially true for environmental
claims. HP uses an “our house, your house” approach to incorporate
sustainable practices, starting with internal processes and
extending those to customers.
With industry-leading recycling programs, high standards for supply
chain participants and annual Global Citizenship Reports, HP is
working to meet its environmental goals and openly share the
progress being made. And with corporate office composting, oncampus
recycling and employee bike commuter rallies, HP is taking
advantage of opportunities to reduce its overall impact while
encouraging sustainable choices at an individual level.
Michelle Price, Manager of Worldwide Environmental Marketing for
HP’s Imaging and Printing Group, will discuss the “our house, your
house” approach and ways HP is pursuing authenticity through
transparency, individual green efforts and the customers and partners
who speak on HP’s behalf.
|
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Manager, Worldwide Environmental Marketing, Imaging and Printing Group, Hewlett-Packard Company
HP |
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| 10:00am |
Morning Break and Refreshments
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| Theme |
Measuring, Monitoring and Reporting
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| 10:15am |
Measuring the ROI of CSR: A Cost-Benefit Analysis
Robert is vice-president of Corporate Social Responsibility at Jackson
Family Wines and developed and implemented their sustainability program over the last three years. He has twenty one years of wine business experience in a broad spectrum of positions evenly split between operations, marketing and sales. JFW farms 10,000 acres of vineyards and markets over 35 brands from their 21 wineries in California, Bordeaux, Tuscany, Chile and Australia. Robert will be sharing:
Third-party research on CSR ROI
Strategic approach to presenting the case for CSR
Metrics based modeling of CSR ROI
|
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Vice President of Sustainability,
Kendall-Jackson Wine Estates |
|
| 11:15pm |
Proving Accountability of CSR
Demand performance from your CSR department to manage resources
effectively. Ensure accurate reporting and set realistic goals
for your team. Like any department, CSR presents a unique set of
challenges for getting the most out of your investment. Companies
with exceptional and established CSR programs will show how
visionary goals can be achieved efficiently. In this session learn:
To weigh outcomes vs. activities
Find leaks in your budget and wasteful spending
Reward employee commitment and hard work
|
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| 12:15pm |
Creating Trust Through Transparency:
Measurement Standards and Success Metrics
Consumers are naturally distrustful of large, impersonal corporations
and often with good reason. Informing consumers of the social
and environmental impacts through every level of operation has allowed
exceptional companies to endure unforeseen calamities. Scott
Bolick, Director of Sustainability Strategy at SAP can help identify the
proper metrics and indices that can open your company to healthy
public scrutiny and build an enduring consumer rapport. Learn innovative
methods to:
Set benchmarks to ensure success
Direct strategy in compliance with governance and ethics
Create performance metrics and measures
|
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Vice President, Sustainability
SAP |
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| 1:15pm |
Networking Luncheon
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| Theme |
Strategy Execution: Addressing the Performance Gap
|
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| 2:15pm |
Enabling Talent to Go Greener: Office Greening 2.0
Is your office greening program ready to go beyond quick wins?
Are your people ready and able to do more, but aren’t sure how?
Is your office greening separate from your corporate strategy?
Learn what leading organizations are doing to decrease their
footprint through the power of their people. Hear about Deloitte’s
own journey, lessons learned, results and find out:
How leaders can implement “Greening 2.0” as their greening
programs mature
How to deepen the engagement of your people in improving
and sustaining your sustainability
What the best companies do to engage their talent in sustainability
How organizations synchronize all their good work in sustainability
|
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Leader, Sustainability for Human Capital & Stakeholder Engagement
Deloitte Consulting LLP |
|
| 3:15pm |
Best Practices in Building Customer Loyalty
Within a global marketplace, there are more sources than ever for
finding the products and services consumers need. How can your
company gain their attention, so they can select brands for factors
beyond the lowest price? Companies with instant name recognition
and fanatic followers will share their sustainable practices that
make a difference. In this session:
Hear innovative strategies for gaining consumer admiration and a
dedicated following
Attract more repeat business
Bring in new customers
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| 4:15pm |
Embracing Employee Volunteerism as a Strategy for Personal and Professional Development
Fuel your workforce! Studies show that employees who volunteer
are happier and healthier, resulting in fewer absences due to illness
and higher overall productivity. Sean Rosas from the exceptional
team at the Salesforce.com Foundation will explain the advantages
corporate volunteerism can bring. This session show you how to:
Recrui better applicants
Increase Leadership potential
Provide Pro Bono opportunities
Strengthen Employee Morale
Achieve internal endorsement of programs from your shareholders
and senior management
|
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Employee and Community Engagement Manager,
Salesforce.com Foundation |
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