General Conference
October 27th, 2010
| 7:30am |
Registration & Continental Breakfast
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| 8:00am |
Summit Welcome and Chair Address
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| 8:10am |
KEYNOTE
Theory Into Practice: The Business Case for CSR and its Impact in the Global Economy
Our obligations to investors and stakeholders can often seem at odds with the social and environmental needs of the communities
in which we live and work. While some see this tension as an obstacle to growth and profit, smart companies find unique opportunities for innovation and mutual success. Business as we knew it is transforming. A new generation of consumers is willing to invest more than ever before in socially responsible products and services. Competition in an age of globalization requires a new means of employee, customer and shareholder engagement.
In this fundamental session:
Understand the role CSR can play in your bottom line
Realize how CSR can improve organizational morale and customer loyalty
Define strategies and measures that can lead to long term growth
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| 10:00am |
Competitive Advantage:
Is Measuring CSR Performance the Right Way to Go?
Common wisdom has it that you cannot manage what you cannot measure and so we march inexorably towards sustainability scorecards
and CR rankings. Many companies now measure an ROI for their CR initiatives. But Einstein told us that ‘everything that counts cannot be counted and not everything that can be counted counts’. Kevin Moss has written about this dilemma in his blog CSR Perspective and will share his thoughts with us in a provocative address on the right balance for measurement in the CR worlds.
Topics include:
Measuring CSR initiatives – should we do it?
How seriously should you take rankings that compare CSR performance between companies?
When numbers mislead us
ROI – can and should it be measured?
Productive and counterproductive behaviors that result from measurement and scorecards
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Head of Corporate Social Responsibility,
British Telecom |
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| 11:00am |
Five Steps to Integrating Corporate Responsibility with Business Strategy
Since its founding in 1913, the Clorox Company has focused
on doing the right thing for its employees, communities, other
stakeholders and the environment. Recently, Clorox formalized its
commitments by establishing a corporate Eco office and corporate
responsibility strategy. In this session, Kathryn Caulfield, Clorox’s
Vice President of Global Corporate Communications and Corporate
Responsibility, will share the steps her team used to:
Develop a comprehensive, global CR strategy
Align that program with the company’s business strategy
Secure executive approval and investment
Kathryn Caulfield, VP Global Communications and CSR, Clorox
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Vice President Global Communications and Corporate Social Responsibility
Clorox |
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| 12:00pm |
Networking Luncheon
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| Theme |
Strategic Partnerships and Philanthropy
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| 1:00pm |
Creating Synergy Across Corporate Resources Through Strategic Partnerships
Successful companies are constantly inundated with requests for
sponsorships and contributions from all manner of philanthropic
organizations. How do you select the best non-profit partnership
for your company and make sure corporate donations are well
spent? This session will give insight on best practices to:
Create a strategic philanthropy plan
Decide on building partnerships with government vs. NGOs (non-government organizations) using pros and cons
Ensure charitable contributions benefit society and shareholders alike
Monitor partnerships using key performance indicator
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Manager of Corporations and Foundations,
Room to Read |
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| 2:00pm |
Using Cause Marketing and Sponsorship
Last year alone, over 2 billion dollars were spent on cause marketing
campaigns around the globe. Understand the pros and cons
of cause marketing and gain an edge on your competitors by
targeting specific organizations and events. Promotional ventures
between private sector corporations and non-profit organizations
can yield powerful improvements to brand recognition and
admiration. In this session you will learn how to:
Create a strategic CSR marketing and sponsorship plan
Understand how donations affect consumer attitudes
Impact communities with well spent donations
Increase profitability with targeted event sponsorship
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Director, Marketing, Premium Brands
Whirlpool Corporation |
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| Theme |
Environmental Sustainability & Responsibility
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| 3:15pm |
Going Green: Environmental Sustainability and Organizational Protection
What does it truly mean to go green? Public consciousness has
been raised by high profile environmental disasters and decades
of broken promises. “Green-washing” tactics inevitably fail the
corporations that deploy them and the society for whom trust
is not easily gained. Only companies with time-tested records of
exemplary environmental sustainability will present strategies for
transparency and avoiding the “Green-washing” trap. Make your
brand sustainable and authentic. Transform the scope of corporate
responsibility, accountability and performance to emerge with a
sustainable competitive edge.
Sustainable innovation in every compartment of business activity
Systems for shrinking your carbon footprint
Guarding against future losses to reputation and trust
Making long term investments that consistently show short term results
Emerging with a sustainable and transparent competitive advantage
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Former Director of Environmental Sustainability and Corporate Citizenship,
HP |
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| 4:15pm |
"From Farm to Fork..." A Food Manufacturers Perspective on CSR
Creating Shared Value is a fundamental part of Nestlé's way of doing business. This session will showcase the steps Nestle takes to consciously identify areas of focus where shareholders’ interest and social responsibility intersect, and where value creation can be optimized. This presentation will share several case studies on sustainability and social responsibility efforts from one of the world’s leading companies and most recognizable household names.
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Global Sustainability Director,
Nestle Purina Petcare Company |
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| 5:15pm |
Adjourn to Networking Reception
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