8:00 AM
Registration, Continental Breakfast
Grading your Green: Product Sustainability Scorecards
Dave Rapaport, Senior Director of Corporate Consciousness, Seventh Generation
Product scorecards can help companies to measure their progress in the journey toward greater sustainability as well as inform customers about impacts and benefits of individual products.
- Learn about Seventh Generation's current initiative to develop product scorecards
- Understand methodology for choosing and developing data categories, indicators and metrics
- Hear about cross-departmental engagement necessary to capture all phases of the product lifecycle
- Discuss how best to simply communicate complex, sometimes abstract data in ways that will impact company decision-making and also resonate with consumers
- Explore the possibilities for building on this idea and customizing to your business
Innovation and Branding Internationally: Working Strategically to Effect Change
Jack T. Watters, Vice President External Medical Affairs International, Pfizer
The world of medicine moves quickly, and the global community changes
even more quickly. Focusing on progress in the international arena,
Pfizer has implemented solid partnerships, ground-breaking pharmaceuticals, and important communications initiatives to address issues of HIV/AIDS around the world.
- Learn tips and strategies for choosing appropriate partnerships
- Hear about communications and branding campaigns that marry domestic and international concerns
- Take away methods to maintain cutting-edge innovative practices
- Explore the considerations necessary for international and intercultural projects
10:30 AM
Practical Techniques for Measuring ROI
Farron Levy, Founder & CEO, True Impact
Quantifying social and business impact enables you to prove the value of your programs, guide investment decisions, and promote continuous improvement. But how to begin? In this session you will:
- Learn what, how, and when to measure social/financial ROI
- Take away a simple framework you can use to map the ripple effects of your programs and investments, and how they affect your company's bottom line
Top 10 Essential Skills for Every CR Professional:
How to Recruit and Retain Employees Who Fit
Jay Romans, Senior Vice President of People, Waste Management
Corporate responsibility officers have long understood that we will see an increasing demand for jobs that offer social value as well as
financial and professional satisfaction, especially from the Millenial Generation. What do we look for, then, from these talented employees? In this session:
- Hear about key skills essential for every CR professional
- Learn strategies to recruit and retain talent
- Explore the key attributes to look for as you hire from an increasingly socially-minded pool of talent.
12:00 PM
Networking Luncheon
Making Waves: Greening the Supply Chain, Multiplying Your Impact
Edna Conway, Senior Director, Advanced Compliance & Social Responsibility, Global Supply Chain Management, Cisco Systems, Inc.
Increasingly, corporations are held responsible for the actions of their partners up and down the supply chain. Many companies recognize the multiplier effect of greening their
supply chains but find the lack of direct control impedes their ability to execute on their sustainability agenda. The strategist behind Cisco's green supply chain initiative shares how
Cisco developed a holistic, green supply chain framework and then worked collaboratively with its partners and industry groups to translate that framework into meaningful action.
- Learn the 5 steps to supply chain sustainability
- Discuss how to weigh trade-offs, especially in tougher economic times
- Explore techniques and metrics to ensure real impact, not just surface compliance
Innovation, Partnerships, and Bottom-line Benefits
Anthony Owens, Senior Director, Partnerships and Communication, Corporate Citizenship, Sodexo
Corporate responsibility requires partnerships - most of us can’t take an initiative from start to finish alone. Sodexo has learned the art of leading through partnership – introducing
innovation and focusing on the little adjustments in operations that make a huge impact. Learn about Sodexo’s experience and the tips and tricks to be successful in:
- Creating successful partnerships
- Leading through innovation and customization
- Tying initiatives into bottom-line benefits
2:30 PM
Networking Coffee Break
Third-Party Certification - What's in a Label?
Bart Houlahan, Co-Founder, B Lab & Jamie Welsh, Founder, 10% Solution
The general public is becoming more sophisticated and discerning about corporate responsibility. People recognize labels like EnergyStar, LEED certified, and 100% recycled. The labels consumers once understood, such as “organic,” raise questions. At the same time, new labels are entering the mainstream - labels like B Corp and 10% Solution.
- Learn about the newest certification programs out there
- Assess which certifications are best for your company
- Understand how labels are made, marketed, and eventually mass-accepted.
Weathering the Storm: The Importance of Sticking to CR Programs in Difficult Times
Brandon Tidwell, Program Officer, Social Responsibility and Ethnic Outreach, FedEx Services
How will the public view your company 5 years or 10 years down the line? Times of crisis can reveal the true nature of a company and its intentions - and now is the time to commit to your core values, even while cutting budgets and adjusting expectations. Learn how successful companies address CSR in tough economic times - and why it is essential to make smart choices now, because now is when it really matters.
4:30 PM
Adjourn
